Roofing Marketing That Gets Results

Eliminate the trial and error out of your roofing advertising! Save major time and money by letting an experienced online marketing company handle your online advertising. 3 Major reasons to use video in your lead generation system: • By 2017, online video will account for 74% of all online traffic. (KPCB) • 8 out of 10, 18 to 49 - year old’s watch YouTube in average month. (ThinkWithGoogle) • On mobile alone. YouTube reaches more 18 to 49 year olds than any broadcast or cable TV network! (ThinksWithGoogle) Ignited Biz - https://ignitedbiz.com is one of the only online marketing companies that uses video’s to get results for roofer marketing clients’. We have seen and know what works and what doesn’t especially when it comes to roofing company advertising. On this YouTube page, you’ll find roofing videos that we have already used to successfully attract new leads for our clients roofing companies. We only market one company in a 5o mile radius. This greatly set us apart from other lead generations companies for roofers. Not to mention we test our sites and stay on top of new and relevant marketing information. We actually double dog dare you to test your site on https://testmysite.thinkwithgoogle.com We strive to keep the scores low for a couple of major reasons. One to show higher in the rankings. Do you think a search engine should rank a site that loads slowly? Two for your customer experience – I am sure you have visited a site that loads slowly only to hit the back button and visit the competitors site. If you’re a new roofing company or a veteran roof contractor searching for the best marketing ideas, call Ignited Biz 816-399-5335 today for a FREE, no-obligation consultation. We can help you create the most effective roofer marketing campaign for your local business! Even if you don’t use our company use these key takeaways from this video and information: Make sure to start using video in your marketing. It is money well spent. Your website has to load quickly – Keep it simple don’t use tons of pictures and other fancy things that slows it down. Good Luck in your local business marketing efforts.
Watch video on YouTube here: https://youtu.be/DLerQIMOR-8

Hibu Reviews

The other day I got asked about a small business marketing company called Hibu. Would I recommend them using Hibu?

Here is my short Hibu Website review.

Our company Ignited Biz is a small business web design company. Reviewing another “web design” company’s’ merchandise is not always my favorite thing to do.

I am going to show you using a nonpartial website on my thoughts on how well Hibu websites are. This review is based on statistics provided by none other than Google itself.

I was NOT writing this Hibu site review to bring in business (I am crazy busy today). There’ll be NO calls to action on this page as I figure if you’re interested in my web design services, you may click on the link or give me a call.

3 Reasons to save your money:

Cost is not one of the factors I checked out. In fact no matter the cost I would never buy a website from Hibu.

Number 1 reason!

Speed – in today’s mobile society you need a fast site. With over 50% of searches coming from mobile devices people want your site to load quickly.

Here is a screen shot of a Hibu site:

I was blown away at how slow it is. As you can see Google is estimating their visitor loss on this site at 35%! The second pic shows how well it ranks in its Industry Comparison.

That is horrible first if you were even able to make a site like this to rank 35% of the people give up due to the Slow load.

Not to mention if you use their paid for traffic how much your losing. I know I have clicked on Facebook ads, Adsense ads and others that were so slow I clicked out. Slow loading sites cost small business owners $1000’s of dollars each month.

Here is a comparison of how Ignited Biz sites. This one we just built. This is what you want. We take great pride in providing top-notch small business websites.

Without a fast loading site, you shouldn’t even waste your money on a website.

#2 Reason – It’s obvious they don’t provide https to their customers. I won’t go into the long and boring explanation on https but to put it simply Google uses it now as a ranking factor and second it is to protect your potential clients. I know I don’t use any company’s site now that doesn’t have https.

#3  Their so Called SEO Service

Hibu seems to like to brag on their site, but in all honesty, I don’t see how they are helping their customers in the long run. The system seems to be more geared for the small business owner to pay for traffic. Which again a slow site has a horrible ROI for paid ads.

ROI on Slow Websites

On top of that, the many websites I reviewed from Hibu seem to have very, very generic content. A few of the sites they built have duplicate names, wrong h1’s (heading tags), multiple H1 tags; the list continues on and on. This will ruin local businesses chances of getting ranked.

This is just the three quickest things spotted in my reviewing of Hibu websites.

There are probably many more good reasons why you ought not to pay Hibu to get a site. This article is getting a bit wordy already. I promised you a short Hibu review.

I’d really like to hear from you. Even if you completely disagree with me or in case you’ve got a site you think is good — don’t hesitate to post it.

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source https://ignitedbiz.com/hibu-reviews/

Chiropractic Marketing Ideas That Work

6 Great Chiropractic Marketing Ideas That Works

Starting a сhіrорrасtіс рrасtісе frоm scratch іѕ nоt nесеѕѕаrіlу thе еаѕіеѕt thіng tо dо. Sеvеrаl tіmеѕ thrоughоut the уеаr сhіrорrасtоrѕ fасе the сhаllеngе оf kееріng раtіеnt flоw соnѕіѕtеnt. It’ѕ a fасt, раtіеnt арроіntmеntѕ аlwауѕ ѕееm to dесlіnе a lіttlе mоrе durіng thе ѕummеr ѕеаѕоn.

Rеаѕоnѕ can vаrу, but thе bіggеѕt rеаѕоn is реорlеs routines change. With thеіr rоutіnеѕ сhаngеd, it can become harder for parents to drop in. Whеn thе nоrmаl ѕсhооl rоutіnе hаѕ сеаѕеd for thе ѕummеr mоnthѕ, аnоthеr rоutіnе ѕtаrtѕ uр. Whаt happens іѕ thе trір tо thе сhіrорrасtоr gеtѕ lеft оut оf thе ѕummеr rоutіnе.

I guеѕѕ іt’ѕ еаѕу to dо. Sроrtѕ and оthеr асtіvіtіеѕ tаkе a brеаk, аnd ѕummеrtіmе activities tаkе оvеr. Durіng the ѕсhооl year, many parents will schedule their chiropractic visits while they kids are at school. Thеу can easily ѕwіng bу оn thе wау hоmе. Whеn you add in taking the kids to the chiropractic office it makes what was simple routine a little harder. Summertime also removes the соnvеnіеnсе factor оf аlrеаdу hаvіng еvеrуоnе іn thе саr аnd аlrеаdу bеіng оut оf thе hоuѕе.

Sо, whаt іѕ a сhіrорrасtоr tо dо? How саn оnе соmреtе wіth thе thrіll оf ѕummеrtіmе fun аnd gеt ѕԛuееzеd back іntо the parents buѕу dаіlу rоutіnе? 

Fоllоw a tіmе-tеѕtеd small business marketing bluерrіnt fоryour сhіrорrасtіс mаrkеtіng and уоu саn ѕее соnѕіѕtеnt ѕuссеѕѕ еvеn durіng thе slow months tіmеѕ! Thіѕ іѕ whеn уоu hаvе tо get сrеаtіvе іn уоur сhіrорrасtіс mаrkеtіng.

First оf аll, уоu have tо thіnk lіkе a kіd, and уоu hаvе tо thіnk lіkе a раrеnt. Nоt ѕо hard tо dо wіth a lіttlе hеlр. When you win the kid’s heart and mind getting the parents in will be easy.

Ѕіx Lоvеlу Іdеаѕ tо Bооѕt Уоur Сhіrорrасtіс Mаrkеtіng

Bеlоw аrе ѕіx ѕеаѕоnаl іdеаѕ tо bооѕt уоur chiropractic marketing аnd kеер thоѕе раtіеntѕ from fаllіng оff thеіr сhіrорrасtіс rоutіnе. Thеѕе іdеаѕ are ѕіmрlе, аnd thе соѕt іѕ minimal. Onе dау a week оf thrоughоut thе ѕummеr mоnthѕ, hаvе a thеmе dау. I’vе lіѕtеd a fеw іdеаѕ bеlоw;

I’vе lіѕtеd Some Marketing іdеаѕ bеlоw;

1. Beach Blоwоut Dау– Lеt уоur раtіеntѕ knоw thаt оn thіѕ ѕресіаl dау ѕummеr, kіdѕ саn соmе іn drеѕѕіng fоr a dау аt the bеасh. Bаthіng ѕuіtѕ, flip-flops, beach tоwеlѕ, hаtѕ, ѕunglаѕѕеѕ. Lеt thеm сhооѕе how оvеr bоаrd thеу gо. Purсhаѕе a сhеар рlаѕtіс pool fіll іt wіth ѕаnd, nоt thе whоlе pool, juѕt еnоugh tо соvеr uр ѕоmе trіnkеtѕ уоu buу frоm thе раrtу ѕtоrе. Thеѕе аrе uѕuаllу sold іn lаrgе bаgѕ. Burу thе trіnkеtѕ іn the ѕаnd and lеt thе kіdѕ dіg fоr оnе оr twо trіnkеtѕ.
2. Fill thе Fооd Bаnk Dау– Thіѕ оnе is grеаt fоr kіdѕ аѕ thеу love to gіvе tо others. Summеrtіmе іѕ a ѕlоw tіmе fоr аrеа fооd bаnkѕ. On thіѕ dау, you саn hаvе уоur ѕtudеnt раtіеntѕ brіng іn a саn оr bоxеd food іtеm.
3. Crеаtіvе Wrіtіng оr Art Cоntеѕt– Hаvе уоur ѕtudеnt раtіеntѕ wrіtе ѕоmеthіng аbоut whу thеу соmе tо thе сhіrорrасtоr and how іt hеlрѕ thеm. Or hаvе thеm drаw a picture ѕhоwіng whаt they dо аt thе сhіrорrасtоr. Hаvе a wаll dеdісаtеd tо dіѕрlауіng thеѕе works. Yоu can еvеn hаvе thе wоrkѕ judge by оthеr раtіеntѕ аѕ thеу соmе іn. The wоrkѕ саn bе numbеrеd, and уоur patients саn vоtе fоr thеіr fаvоrіtе. Hаvе a соuроn fоr a ѕnоw соnе аѕ a рrіzе fоr thе wіnnеrѕ.
4. Thе Chіrо Shop– Sеt uр a mіnі ѕtоrе wіth аffоrdаblе tоуѕ аnd іtеmѕ thаt kids саn lооk аt thrоughоut thе ѕummеr. Gіvе еасh item a соѕt іn tісkеtѕ. Eасh tіmе kids соmе іn thеу gеt a tісkеt tо ѕаvе uр fоr ѕоmеthіng thеу ѕее іn thе ѕhор. Yоu саn аlѕо gіvе tісkеtѕ whеn thеу hаvе раrtісіраtеd іn any оf thе еvеntѕ аlrеаdу mеntіоnеd. Gіvе a tісkеt fоr brіngіng a frіеnd. Gіvе a ticket for bеіng оn tіmе. Enсоurаgе thе kids tо tеll уоu whаt thеу аrе ѕаvіng uр fоr.
5. Pорсоrn Mаnіа– Rеnt a рорсоrn mасhіnе fоr a dау аnd ѕеrvе frеѕhlу рорреd рор corn іn paper сuрѕ.
6. Whеrе’ѕ Chіrо Wаldо– Fіnd Wаldо ѕtісkеrѕ аnd рlасе thеm іn оdd рlасеѕ аll оvеr your office аnd wаіtіng rооm. Tеll thе kids tо ѕее hоw mаnу thеу саn fіnd. Mауbе thеу ѕhоuld gеt a tісkеt fоr еасh оnе thеу саn роіnt оut. Dоn’t fоrgеt tо іnсludе thе wee оnеѕ іn this асtіvіtу. Mаkе ѕоmе еаѕу to find.

Thіѕ іѕ аlѕо a great wау tо gеt уоur ѕtаff іnvоlvеd wіth thе сhіrорrасtіс mаrkеtіng, interacting wіth thе patients аnd еnjоуіng thеіr tіmе аt wоrk during thе ѕummеr mоnthѕ.

In conclusion, plаn уоur activities, type thеm uр оn ѕоmе brіght ѕummеr соlоrеd рареr аnd ѕеt thеm оut аt the frоnt dеѕk fоr your patients tо see. If уоu соllесt раtіеnt еmаіlѕ, ѕеnd thе асtіvіtу саlеndаr іn a еmаіl tо аll оf уоur раtіеntѕ. Arе уоu оn Fасеbооk? Pоѕt thе асtіvіtіеѕ thеrе tоо, аnd уоur раtіеntѕ саn fоllоw аlоng via уоur ѕtаtuѕ uрdаtеѕ.

A way to see more Patients

A happy kid will make a happy parent more likely to show. Not to mention how kids like little surprises they will want the parents to go back soon.

Wіth thе rіght сhіrорrасtіс mаrkеtіng іdеаѕ аnd tооlѕ іn рlасе, уоu’rе gоіng tо bе able tо ѕtаnd out іn уоur соmmunіtу аnd hаvе thе сhіrорrасtіс аuthоrіtу ѕtаtuѕ thаt trаnѕlаtеѕ into grеаt rеturnѕ rеgаrdіng nеw раtіеntѕ.

Kеер a сlоѕе еуе оn аnу оf thе latest hарреnіngѕ fоr branding уоurѕеlf іn уоur соmmunіtу аnd bеіng іn a рlасе of рrоmіnеnсе. Begin wіth setting uр уоur wеbѕіtе аnd nеwѕlеttеr. Thіѕ іѕ thе bаѕіѕ fоr thе ѕtrоng presence thаt you саn wоrk tо сrеаtе оnlіnе.

 

The post Chiropractic Marketing Ideas That Work appeared first on Ignited Biz.

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Small Business Marketing Consultants Must Do This

Customers are the lifeblood of all businesses. Without people visiting your business and ultimately buying something, you have no business. Another term for visitors is traffic. How much traffic walks into your storefront, or how much traffic arrives at your website, will directly impact how much you will sell. And to attract as much traffic as possible, you need to promote or advertise your business, services, and products. Whether you are an offline business with a website, or you run your complete business model online, here are Five Practical Tips to help you promote your business online.

One point that should be noted, however, is that when we at Ignited Biz. LLC, say “practical,” we mean both free and paid methods. Obviously, you need to decide what model best suits your budget and act accordingly. Further, any promotion is hard work. You need to devote the time, energy and sometimes expense to get the word out there. But, at least these five tips are easy enough to do without taking a college degree to begin.

Tip #1 – Small Business Marketing Must Use Brand Recognition

To be effective when local marketing for your business online, you need to be consistent not only in the frequency of communication but also, in the message you impart. In other words, you need to brand yourself, your business, or your products. To do that, you need to use the same name throughout the internet. So, regardless of which site you use or what methods of advertising, there needs to be a constant name so that potential customers and existing customers know the ads are from the same company or person. As time passes, customers need to be able to recognize your brand, and that only comes from getting the same name out there. If you are wishy-washy on what your brand is, then you dilute your online efforts.

Tip #2 – Use Social Media to Announce Sales, Special Events, and Product Recalls

Sites like Twitter and FriendFeed are great for announcing special events and sales. You don’t have to be particularly fancy or long in words when letting people know about your store. You can mention a few brief things and get people back to your website for details. The goal is to create some excitement and get people interested in finding out what is happening. But, the key to social media is staying active and being consistent. You need to post snippets on a regular basis so that followers will continue to follow. And, if you expect them to pass the word around, you need to be around for them to stay interested.

Another excellent use of social media like Facebook is for product recalls, or even product knowledge. Let existing customers see information that the average public does not see. It keeps them informed post-purchase and makes them feel welcome. But, also remember that you it can have the opposite effect if you don’t monitor the site. If you ignore questions or comments and show no interest, you can lose customers just as quickly as gain them.

Tip #3 – Press Releases

Press releases are important on the internet, just like there were offline in print media, radio, and television. Many sites accept press releases, and you really should write a strong feature on what you do, the benefits of buying through you, any factors that differentiate you from the competition, your hours of service, and anything else that is both informative and interesting. The neat thing about the internet is you do not have to rely on newspapers and services to get your press release published promptly.

For example, you can publish PRs through sites that focus solely on press releases but send yours also, to relevant sites that might post it for you as a courtesy to their customers. There are many ways to tie in your products with other companies without being a threat to their businesses. Further, you can publish the press release on any number of free blogging sites with links back to your main website. In fact, press releases are an excellent way to promote your business online.

Tip #4 – Guest Blogging or Article Writing

Admittedly, this form of promotion can be a lot of work, especially when you are trying to keep your head above water and get your new business going. But guest blogging or article writing is no different than attending business meetings to network. One of the first things experts say is to join the local Chamber of Commerce so that you can meet others in your community. Well, online, you want to meet others and get your name out there, but you do it uniquely. Find sites that would benefit from your expertise and knowledge, then contact the owner or manager of the site. Send a pleasant note introducing yourself and outlining what you would like to do for them. Let them know that you would expect a link back to your official site and that your name would remain on the article. Many site owners are pleased to get outside contributions.

But one word of caution here. This is not an advertisement. Do not take advantage of the willingness of others to sell your service and products. Show yourself as doing something helpful for their users. Choose a topic that serves a purpose to their audiences, which in turn will bring you targeted traffic. You want to be known as someone who is willing to contribute with bona fide ideas and support, not someone whose sole goal is to spam and take something for nothing.

Tip #5 – Advertise on Relevant Sites

Paid advertising has always been a huge component of any business budget and financial forecast. And, depending on your type of enterprise, it may be a substantial factor in your financial statements. But, unlike newspapers, where you took a specific sized ad and hoped for the best, the internet allows you to be more discriminating in your choices. You can hone in on specific niches that fit your market and go after those websites that offer sponsorships or other types of paid ad spots. Just be sure that you complete significant due diligence before sending a considerable sum of money. Understand the site’s market, understand how the traffic numbers work and if they are legitimate, and finally, set in place a system for monitoring the traffic to your website.

Finally, regardless of what methods you choose to promote your business online, there are a few pointers that you should follow:

a) have a game plan on paper, so you know where to start and what you want to achieve,
b) know your brand and promote it consistently through all channels,
c) be persistent in your promotional efforts, and
d) only spend money when necessary and understand your budget constraints, as there are many opportunities on the internet that can distract you and ultimately, destroy you financially.

Getting started in the hardest part. Like Nike says “Just Do It!”

There’s a lot more great information on the web; so check out these great sites to get started…

The post Small Business Marketing Consultants Must Do This appeared first on Ignited Biz.

source https://ignitedbiz.com/small-business-marketing-consultants-must-do-this/

Social Media Marketing Tips

You probably have heard of Twitter by now. But what is it? And more importantly, how can you use it for strategic marketing purposes? Here’s a thumbnail sketch of what Twitter is and how you can leverage it for marketing your business. These social media marketing tips can be applied to all of the social platforms.

Twitter is microblogging. You have limited characters per message, called “tweets”, to make your point. You must be succinct, concise and engaging!

Twitter, like blogging, is a way to connect with other people. Although you may be Twittering for business purposes, remember that your voice should have a personal tone. People will tire quickly if all you post is Marketing jargon.

• Follow back folks who support you. It’s how you build a huge following or Twitter posse!
• Aim to be a thought leader in your field. Search for users who are tweeting in your world and watch what they do.
• Add links to your tweets to drive followers to interesting articles or new posts on your blog or website.
• Use a Twitter management application to organize your followers and tweets. I like BrightKit.
• Twitter takes time to nurture. As a lead generation system, it will take time as you build your reputation and follower list.

Social Media Marketing Tips

1. Be remarkable – somebody worth making a remark about
2. Become a resource to others
3. Have your unique personality
4. Be vocal and opinionated within the community
5. Don’t continuously push the envelope by flooding them with requests
6. Invest time into social media
7. Produce and share content that your audience will love
8. Monitor what’s being shared about you
9. Become a real member of the community
10. Ask questions
11. Answer questions
12. Provide value to the community
13. Be controversial
14. Don’t be another me-too
15. Automate carefully – it’s about people, not robots
16. Don’t be sarcastic as some might not catch the sarcasm
17. Make it easy for people to share and bookmark your content
18. Listen to the community
19. Make at least one new connection every day
20. Engage yourself in conversations
21. Become the conversation
22. You’re there to make relationships, not hard selling
23. Take time to focus on building a loyal following
24. Give, Give, GIVE!
25. Treat social media like a cocktail party
26. Be supportive
27. Be careful Syndicating all your content across all social media platforms. Reason being someone following you on all the accounts doesn’t want to see your message ten times.
28. Encourage others to share your content on their sites and posts
29. Fully research the community to understand your market
30. Be fun
31. Watch out for the unwritten laws of the community
32. Create an attractive, unique and professional profile
33. Use a cool avatar/picture
34. Use the same avatar for each social media service
35. Don’t be a keyboard fool (i.e. trash talk all day)
36. Know what your followers/friends want and give it to them
37. Form reciprocal arrangements with others
38. Monitor your noise level
39. Never cheat the system
40. Help others unconditionally
41. Be yourself

Have you started using Twitter, Facebook, Pinterest, Google Plus yet?

The post Social Media Marketing Tips appeared first on Ignited Biz.

source https://ignitedbiz.com/social-media-marketing-tips/

Using Landing Pages to Build Email Lists

The most common technique of today is combining two or more methods for building an email list; the first being using landing pages or squeeze pages. Get the potential customers to the landing page and entice them to opt in for something.

Consumers drastically view permission differently than marketers. When asked whether or not they remember asking for email correspondence from a company they know and trust, only 10% of consumers replied that they had. More than half of respondents believe they never requested the majority of commercial emails they receive.

Why the email amnesia?

This is the backlash that comes when the email marketing industry drowns consumers in sweepstakes, registrations, and in-store promotions. For some consumers, they’ve become increasingly distrustful when handing over their email addresses. One interesting piece of information to note is that the younger and wealthier a consumer the more likely they are to feel they have signed up for the information they receive in emails. Also, having a professional landing page design will help in creating a lasting, positive impression.

Shady marketers are to blame for this amnesia. They deluge the customer’s email with worthless emails.

Striking a balance in email marketing is a must. You don’t want to appear spammy to prospects, but you also want to make opting in an uncomplicated process. As you travel further and further into email marketing territory, it is important to understand the pros and cons of different techniques.

Why should a local business use email in their marketing?

On a typical day, the number of non-spam emails that consumers receive to their personal accounts averages between 52.2 and 65.4. The numbers slightly differ when looking at men, women, and individuals (18 to 26 years old). With more people latching onto the social networking scene, some have predicted a decrease in email usefulness. To date, no such decline has been seen.

Email is still a very effective marketing method and will be in the near seeable future. Ignited Biz uses email and other methods to follow up in our marketing. Local businesses need to embrace it in an attempt to retain customers

The post Using Landing Pages to Build Email Lists appeared first on Ignited Biz.

source https://ignitedbiz.com/landing-pages-email-lists/

Small Business Marketing – Business Development

Learning how you apply business marketing strategies for your business development holds the key to your success or failure in your local business.

Business marketing will be the strategies you will apply that will affect every aspect of how you run your business. To be successful realize that business marketing is more sophisticated than just simply advertising your business on the internet.

Do you have the time to become a marketing expert?

Learning to be an expert in business marketing by learning to do the right things is what makes customers love you. If you learn how to market well you will prosper, if you don’t, you’ll end up like many people before you by just quitting and not really understanding why it did not work out for you.

Just make sure in your effort to learn how to market your local business you don’t end up slacking in your true profession. It is easy to get caught up in new marketing fads and software products. Small business marketing is time-consuming and it takes time to develop.

If you are committed and really apply yourself to learning business marketing, not just advertising, you will succeed beyond your expectations. There is no such thing as instant wealth promises or hype about no work, and the money will just roll in.

Exceeding Customer’s Expectations

If you are not motivated enough to exceed your customer’s expectations then marketing online is not for you, but if you are interested in growing your business to levels you never expected possible then do your due diligence and find a good internet business with an impeccable reputation that can teach you all these applications.

There are a lot of companies out there that don’t actually put much effort into the service they provide. For a true local business owner, their conscious would be after them if they didn’t perform better than expected.

Knowing your type of customers can help you target the right people and is the first step in building a winning business marketing strategy. You cannot sell to everyone, so target the right people and find out if they really qualify for your time. You must focus on who your most valuable customers are and learning how to serve these people better than your competition. To succeed find a good online business that teaches all the above and you will succeed beyond your expectations.

Is Small Business Marketing Right For You?

Just keep in mind do you have the time to market your business? When your business starts to take off will you have the time to keep up with the marketing? Can you run a business, market a business and still have time for your family?

The reason most of us want to own our own business is to have freedom from the corporate world. If you try to take on to much though owning your own business can be more time consuming than working in a cubicle. Most plumbers, chiropractors, dentists, roofers and general contractors don’t want to learn and devote the time to marketing or they would have gotten a marketing degree.

The post Small Business Marketing – Business Development appeared first on Ignited Biz.

source https://ignitedbiz.com/small-business-marketing/

Video Marketing Services by Ignited Biz - Ignite Your Online Marketing Today

Why are Video Marketing Services and Mobile Marketing Services so important for your local business? https://ignitedbiz.com/
Watch video on YouTube here: https://youtu.be/bnInIYVqJdg

Chiropractic Marketing

Chiropractic Marketing Do’s and Don’ts

Nothing Can Stop A Trane? That’s what I read this morning printed in big letters on the side of a van, as I was leaving my son’s school.

What the heck does that mean? Plus why is this scary looking van hanging around my son’s school? Are they selling something? With the way today’s society is you notice vehicles like this one. Especially all white vans with tinted windows driving near an elementary school. Luckily I did also see a phone number printed on the passenger side door. Since no one was behind me trying to leave the parking lot, I grabbed my cell phone and took a pic of the phone number and license plate just in case.

Unique Ineffective Advertising

Then it dawned on me this must be a work truck installing Trane air conditioners.

When I got home, I was able to google the phone number from the side of the van. Sure enough, it was a local heating and cooling company.

How many people who see that van think of heating and cooling company?

The tagline on a rundown down tinted window van do you think people will remember them? Sure they will but in a positive way? A tagline is great but what about the rest of the appearance? If the van had had Heating and Cooling Specialist with their phone number written big wouldn’t this have been better? Then write the tagline in small letters would have been much better.

Do you think the company tagline worked well?

Unless someone’s looked into a new air conditioning unit lately, they most likely will have no clue. All that did was waste that HVAC’s hard- earned advertising dollars.

It’s a common mistake, local businesses, and professionals with their marketing including chiropractors. Being cute in chiropractic marketing instead is not the way to go. Be compelling and informative instead.

Rule #1 with chiropractic marketing: It’s better to be informative and benefit driven than it is just to be cute. Put your advertising dollars to good use discussing the benefits people will receive from visiting your Chiropractor treatment. Do you specialize in anything particular? Decompression? Sciatica Nerve relief? People don’t realize myself included just how much an out of place back can affect other areas of our body.

I think great taglines have their place.  Many of the Fortune 500 companies use taglines but people usually already know their product and what it can do. Chiropractic treatment can help with so much that I think the general population doesn’t realize it.

Therapists see the way the big companies use taglines, and usually, they follow in their footsteps.

What most chiropractors don’t see is that those big Fortune 500 companies have a different objective with their advertising. A typical chiropractor firms goal is to drive in more foot traffic not necessarily what they fortune 500 companies advertising is aiming for.

One thing to keep in mind when choosing how to go about your chiropractic therapy marketing. Research shows that even though people remember taglines, they don’t always associate them with the company who made it. On top of that even if we do remember the business research has shown that we don’t necessarily go to that company to purchase a service or buy any more services.

The point is even though people may remember your tagline that doesn’t mean they will buy from you. The issue with chiropractic marketing is the main reason to advertise is to get new patients.

Your chiropractic marketing should be driving the response you’re aiming for:

Generate more leads

More new chiropractic patients

More referrals

How to do that with a Chiropractic Business?

Instead of coming up with a jingle or cute tagline come up with one that shows people you can help them with their issue. Use a tagline that clearly states a unique benefit to prospective patients.

What makes you the Chiropractor Doctor to visit?

Do you cater to the working crowd during the day? Keeping appointments on time and moving along? This allowing them to stop in on their break for an adjustment?

Do you have late hours during the week or special weekend hours?

Give people a compelling reason in your tagline, to visit your chiropractic practice. Make a statement in what patients get with your health practice compared to the chiropractor down the street.

Keep in mind it’s always better to be clear and concise than it is to try and be cute. People aren’t always on the same thought pattern so they might not get your cute message. Usually, if someone is thinking about visiting a Chiropractic office, they are in pain or some other issue. They want to know you can handle it and resolve their issue.

Chiropractic marketing message simple and to the point.

Things to keep in mind when making your chiropractic marketing.

Keep in mind:

Enticing

Interesting

Beneficial

More unique

Returning, to our earlier example of a bad tagline.

“Nothing Stops A Trane”

Here’s a way they could make it so everyone understands what they do.

Top Of The Line Air Conditioning Unit Designed To Cool Your Home While Conserving Your Homes Energy!

The Only Home Air Conditioning Unit That Has Your Pocket Book in Mind.

How can you improve your chiropractic practices marketing? Keep in mind people have busy schedules and they are usually in pain.

Ignited Biz’s tagline is we help businesses get found. If people can’t find your business online then your not in business.

I hope this article helps you come up with some ideas if you’re doing your marketing yourself.

The post Chiropractic Marketing appeared first on Ignited Biz.

source https://ignitedbiz.com/chiropractic-marketing/

Location Location Location

I won’t repeat the cliche again by saying location three times in a row. The title was enough. Merely pointing out that there is such a cliche should hopefully be enough to make my first point: location is important. Yes, this seems obvious, but the fact is there are a lot of details that go into finding the perfect location that many companies might not be aware of.

Demographics

The first is the more obvious one of demographics. If the area you decide to set up your business in has no interest in your particular industry you’ll be hard pressed to generate business. You can have all the commercial printing done that you want, but if no one in the area wants your particular products, it won’t do you any good.

This also applies to how steep of competition you’re going to be dealing with. You might find yourself going into a market that loves the type of products you sell, but there are so many other companies doing the same you have trouble distinguishing yourself from the rest.

Along with the demographics make sure that the population level will be able to support you as well. Don’t open a massive mall in a community that simply doesn’t have enough people in it to support. You have to be sure that the area you’re going to be doing business in has enough people to keep you going.

Building Looks?

Next, come the actual buildings themselves. I know it isn’t particularly fair, but the way the area looks has an impact on my opinion of the business. If a place looks run down and all the buildings around it are closed up or decrepit I just don’t have as much trust in that business.

Sure, this amounts to judging a book by its cover, but I know I’m not alone in doing it. Sometimes the building you go for might be cheap because it’s in an area that doesn’t have as much business or is run down for various reasons. The first impression people will have of your store is what it looks like, and if you look messy, people probably won’t even bother walking into the store.

Lastly, and this is far more important than a lot of people give it credit for, make sure that the location feels right to you. What does that mean? While house shopping I’ve walked into a place and simply felt that it was right. This was a matter of intuition more than it was rational thought. The place felt like home.

If everything else seems to be checking out and you have an excellent feeling about the place, then maybe you need to go for it. Don’t let all the facts and numbers prevent you from having any emotional input into the selection. The fact is if you’re really enthusiastic about a particular area, you’re marketing and commercial printing is going to reflect this, which will lead to much better advertising.

Online Location

The location is an important decision, but if you know what you’re looking for, you won’t have anything to worry about. The physical location is always important but do keep in mind that your website URL is just as important. Building your location online is an ongoing process that will help bring in foot traffic to your physical location.

The post Location Location Location appeared first on Ignited Biz.

source https://ignitedbiz.com/location-location-location/

Digital Marketing Must Do’s For Local Businesses

Back in the early 2000’s people didn’t even know what digital marketing is or whether they could use it to promote their business. Today even the older generations are turning to Google to look up information. Kids, if they get stuck on an assignment, is given by teachers turn to online searching. The Yellowpages has gone they way of the buggy whip. They are no longer used by the majority of buying consumers.

Is your marketing old school?

Search Engines to have evolved since the first days. Now, a search engine not only searches results but becomes a calculator, dictionary, timer or even an alarm. All this has happened because humans have always been drawn towards the digital world, looking forward to more and more features. A cut-throat competition was thus emerging in the Digital world which in turn instituted the concept of ‘DIGITAL MARKETING.’ Digital Marketing is a broad-ranging term, and there are many platforms used in digital marketing in today’s internet driven society.

Here at Ignited Biz, we focus on equipping local businesses with the best Digital Marketing packages and training. This way they can make a mark in the world of digital media. By the end of our programs, local businesses will have strategic strategies in place and on auto pilot. Allowing the owner to run a successful business by letting them concentrate on performing their well-known trade while the marketing is handled by Ignited Biz.

All too often small business owner’s think they can handle the online marketing themselves. Just like some homeowners believe that they can do plumbing. Electrical work, refinish basements or roof a house.

Here we wanted to give a short list of what all is required to handle online marketing and to do it effectively.

Search Engine Optimization (SEO)

On Page SEO

• Understanding of Search Engines
• How does Search Engine work?
• What is a bot/spider?
• What is keyword and its different types
• Importance of keyword research
• What is Keyword Density
• Google Sandbox
• Understanding of Page rank
• Title Tags
• Description Tags
• Keyword Tags
• Image Optimization
• SEO Friendly Content Writing
• Generating/Uploading robots file
• Generating/Uploading Google Search Console code
• Generating/Uploading Google Analytics code
• Importance of Sitemap
• Difference between html and xml sitemap
• All Redirects: 404/301/302
• Alexa Report
• SEO Tools
• Competitor Analysis

OFF Page Optimization :

• Backlinks and its importance
• Search Engine submissions
• Directory submissions
• Blog writing and submission
• Article writing and submission
• Social book-marking
• Free Classifieds
• Press Release writing and submission
• Forum Posting
• Guest Posting
• Citations
• Press Releases
• RSS Feeds

Advanced SEO

• How Algorithm works
• Search Engine’s Algorithm
• Google Panda
• Google Penguin
• Google Humming Bird
• Google Phantom
• Canonical links
• HTA Access

This is only the tip of the iceberg on what you need to know. To truly ignite your online marketing you’ll need social media marketing, mobile marketing, paid ad’s and much more. In order to grow your business you will need someone dedicated to driving results for you.

Can a small business owner learn these things? Absolutely!

Can I learn to roof my house? Run Electrical lines? Yes I can! Do I want to? Not really…..

Do I have the time to learn these trades? I am sure I could sacrifice and learn them.

 

The post Digital Marketing Must Do’s For Local Businesses appeared first on Ignited Biz.

source https://ignitedbiz.com/digital-marketing-must-dos-local-businesses/

YouTube Marketing Strategy – Why Your Local Business Needs It

Why You Need a YouTube Marketing Strategy

As a local business owner, I am sure that you already understand the importance of ranking high in the search engines. You not only want to rank high as possible but you want to rank for multiple search terms in the search engines. Most likely you may have or are already paying for an SEO campaign. Hoping it would catapult you to the top of Google. Being at the top of the world’s largest search engine is major money. This is one of the reasons why you need a YouTube Marketing Strategy for your local business.

Being at the top of Google searches is the goal. But there are some people out there who realize that there are other search engines out there!

So why the big fuss over YouTube?

Because it’s the 2nd largest search engine in the world!

Now, unlike other search engines, you can’t possibly rank on YouTube without having a video. YouTube spiders will not come and crawl your site searching for videos.

You will need a YouTube account and upload them to YouTube yourself. Not having a YouTube account is like throwing money away. This is due to the fact that not having any videos will be throwing away a perfectly viable source of traffic for your business.

If you want to draw in website traffic through YouTube you will need to make or buy videos to post. Your goal is to make videos that people are going to be itching to watch. Your ultimate goal for a small business owner is to get the customer to buy from you. Using video’s to sell customers works for dentists, chiropractors, roofers, custom home builders, and plumbers. Any service based or goods selling business needs to build a YouTube Marketing Strategy and then implement it.

YouTube Marketing Strategy Equals Quality Traffic

By doing this you are going to get more quality targeted traffic landing on your site. These are exclusive leads and they will hopefully have money burning a hole in their pockets.

Of course, YouTube is not going to drive the majority of traffic to your website.

However, do not forget about the numerous other video-sharing websites out there. The time you spend uploading and optimizing your videos on those sites can pay huge dividends.

Paying special attention to websites that are relevant to your niche. This is where your real targeted customers are going to come from.

Looking beyond video-sharing sites for a second. Are you already operating a social media campaign? Hopefully, you are! Social marketing is a very crucial part of internet marketing today.

The key to a successful social media campaign is to get people talking about your business! There is no better way to engage your potential customers than using videos.

If you can create top quality video content that is worth sharing, people WILL share it. One big mistake business owners make is being too shy and asking your friends and family to share your content.

Think about it…

You spend a couple of minutes pasting your YouTube links to your social media accounts and many people will watch it and send it on to hundreds, or thousands, of other people. They may even click through to your site ready to spend money with you (depending on the content that you produce).

If they do not click through to your site you should not worry too much. Remember, a major part of internet marketing is branding. So even if they don’t do business with you immediately, you are now connected with them for potential future purchases. All marketing doesn’t have to make you number one in the search engines. The main goal of a YouTube marketing strategy is bringing in more customers. Video marketing does this by getting your name out there in front of potential new clients.

 

The post YouTube Marketing Strategy – Why Your Local Business Needs It appeared first on Ignited Biz.

source https://ignitedbiz.com/youtube-marketing-strategy/

Local Business Domain Name Selection

One of the biggest tasks when opening a local business is buying a domain and website. It can be a tough task as most .com’s websites domains have been taken. I highly recommend purchasing one ending in com if you can find one to purchase. The reason for this is because most people associate with this high-level domain. I have several times typed in com only to realize that it was supposed to end in net, org or some other of the numerous endings now.

Tips on buying your business’s domain name:

•  Make it easy to type (Slang and hyphens can be hard to type. Avoid numbers also as they can be confusing)
•  Keep it as short as possible (Less than 15 characters preferably)
•  Use Keywords (If you’re a bakery then try to put bakery in your main domain. Just don’t keyword stuff! It is better to go without keywords then trying to force them.)
•  Target your location (If your business is local try putting in your city or state name in the website domain)
•  Be easy to remember
•  Check the name to make sure it’s not trademarked or copyrighted by another company
•  Try to use the name extension .com
•  Try to protect your domain brand name by buying the different extensions and spelling
•  Don’t wait too long as domains come and go quickly

what’s a website domain? Or also known as a web domain or an internet domain.

The simplest way to explain a website domain is it is the address a website is located at. A domain name will be translated into an IP. IP stands for Internet Protocol. The IP address will be associated with a server. On the server resides the website. Servers can be located around the world. For a small business, it is recommended your hosting server resides in the same country as your business.

How do you register a domain?

Don’t rush to register at any company. Keep in mind many times after registering most of these companies will charge you for extras.

First, keep in mind that when buying your fully managed hosting they usually allow you one free domain. Another great way to purchase domains is from Google Domains (https://domains.google). Google Domains gives you Private Registration for free. Where almost all other providers like Godaddy and Namecheap charge extra. Don’t be fooled by their low introductory rates. Also private registration I do not recommend having especially for small local businesses.

Purchase your web domain for the main website from your hosting provider it will make it easier to set up your business website. Especially for those businesses wanting to build their own websites. Any other name variations of your main domain the best domain name registrar Ignited Biz uses is Google Domains.

What happens if the domain I want is not available?

You can use whois to look up the domain owner. Then offer to purchase it. The problem with this is greed. There are a lot of domain squatters out there hoping you’ll pay them a fortune for the domain name.

For local businesses, I would highly suggest putting in your city or state location. For instance, if you own Joe’s Pizza and joespizza.com is taken and you live in Kansas City. You could put JoespizzaKC.com or JoespizzaKansasCity.com do keep in mind the last one is getting a little too long. Hopefully, this will allow you to start thinking of ideas.

Get a website domain today. Put up an under construction page and start building. Setting up a business website correctly takes many weeks of dedication. Google has gotten smarter over the years and the slapping up of content thin sites that aren’t properly updated won’t rank well anymore.

 

The post Local Business Domain Name Selection appeared first on Ignited Biz.

source https://ignitedbiz.com/local-business-domain-name-selection/

Fully Managed Hosting in the USA

Why do I need fully managed hosting? Hosting is one of the most important features and you don’t want to skimp here. Ignited Biz prides itself in being one of the top Small Business Marketing Companies. Our agency wants to make sure you start with the best.

First, you need to know how websites work.

Here are the basic terms:

– When you open a web browser and put in a website address like Google.com your browser sends a request to the hosting server for the information.

– The Web browser (Microsoft Edge, Firefox, Chrome) connects to the server through an IP Address. The IP address is obtained from translating the domain name Google.com into 126.56.54.38.

– The server sends back the requested page code to form the page being displayed on your web browser.

Web pages are written in HTML, Hypertext Markup Language.

Hypertext markup language describes the layout, format, and content of a page.

The Web browser then renders the page according to the HTML code.

Hosting servers are computers whose job is to respond to a browser’s request. Then deliver a web page through the Internet. A hosting server is like a hard drive that stores your website files and images.

To display your company website on the internet, you need a web hosting provider. Of course, you will have to pay a fee for this hosting. Quality hosting is crucial and is the foundation for building an excellent website.

Can’t I go with free or cheap hosting?

Web sites that run on cheap hosting servers often rank at the bottom. Think of hosting as a neighborhood. Free or cheap hosting the shared server will be filled with cheap and questionable websites.

When the search engines see’s your site on the same server it calls into question the quality of your site.

Paying for quality fully managed hosting service offers you a leg up when it comes to ranking your local company.

Cheap and Free should not be in your vocabulary when searching for hosting for your local business.

Choosing a Fully Managed Hosting Provider:

There are a lot of web hosting providers to choose from.  When ordering hosting, you need to pick a domain name.

In fact, there are so many that people can get stuck and bogged down before their site is even built. This is what causes many small businesses to pick the wrong hosting provider. Often choosing simple builders like Wix and Squarespace and limiting their ability to create a well-ranking website.

Keep in mind we use WordPress for a reason. It’s ranking ability and its flexibility. If you choose to go with these easy designer websites, you will create a nightmare to switch later. Once you learn the power WordPress has compared to these simple website builders, you will want to change.

So, choose carefully! Or you could face slow servers, periods of malfunction, no support, bad support or bad rankings.

What is fully managed hosting?

Fully managed hosting means the service provider keeps all software and security systems up to date.

What company has fully managed hosting here in the United States?

There are many companies to choose from: Bluehost, Hostgator, SIteground, eHost, iPage, JustHost, FatCow, GoDaddy, One and One and many more.

The problem is most don’t have high-quality fast support. Many hosting companies can get rather expensive with all their add-ons. They lure you in with a cheap teaser rate. Most of the time the pricing you see you have to pay for years in advance.

Who has the best customer service when it comes to hosting?

Customer service is a very important topic. I have tried many of the hosting providers mentioned above. Only to become frustrated with their lack of expert support. Or their support is slow to respond. After trying out several fully managed hosting providers, we finally found one that provides top level customer service.

What is GEO Hosting?

Geo hosting has to do with the location of your hosting servers. If you run a local business located in the United States, you don’t want your web hosting coming from Canada or worse yet Russia. Picking out a fully managed hosting option for your local company just make sure the hosting is located in the country your business is.

Conclusion

After using and trying out many different hosting providers I came to the conclusion of only one hosting provider would meet the quality objective and pricing objective – Siteground: FYI the link is an affiliate link and we do appreciate it if you purchase your hosting through the link.

Why did we go with Siteground? Price – Https – and the fantastic support they offer. Chat almost answers questions immediately. Their staff has also been very knowledgeable! Unlike other providers where you even have to explain https to them.

We would appreciate if you use the affiliate link above. If you do just contact us via our contact form. Provide your information including what type of business you’re in and copy and paste your receipt info into the comment section. Make sure the date and time of fully managed hosting purchase shows. We will try to shoot you some information that will help you rank your local business for using our affiliate link.

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source https://ignitedbiz.com/fully-managed-hosting-usa/

Local SEO Company – Do it Yourself or Hire Someone?

Bad Moves to Avoid When Hiring a Local SEO Company

The Secrets they don’t tell you can tarnish your local company website causing it to lose or be banned from the search engines.

In this guide, Ignited Biz will help you to avoid some of the bad mistakes that otherwise smart people make when hiring a local SEO company. We will also point out why it’s not wise to use the free website builders when trying to ignite your online marketing.

Simple questions that you must keep in mind when looking for a local SEO company.

The First question any local SEO company should answer:

Are you located in the United States?

Why is this important? In one word SPAM.

Most of these SEO agencies located outside the USA will try to sell you link building.

Link building is an imperative part in ranking a website.

If link building is done correctly, it will skyrocket your site.

The correct way (White Hat) to build links to your local business is to reach out to other local businesses. Contacting them to see if you can write an article for their site. Then Point a link back to your site. This is called guest posting.

As an owner of a local SEO company, I (Chris Jones) get regularly hit with offers for guest posting. These people are of course wanting money which is considered a black hat technique.

Here is an example of a site they are trying to sell links from.

They claim high DA (domain authority) and high PA (page authority). These are two important ranking factors now that Google did away with PR (Page Rank).

The site had a pretty good DA and PA the problem can be seen in the picture above. The sites linking in are questionable spammy sites. One site that is linking to this domain is in a foreign language which is a cautionary flag.

This is why you need an SEO expert:

This where an SEO expert comes in handy. We have access to the tools to do research on sites before accepting links. As an SEO consultant with Ignited Biz, this is part of my job to be on alert for your company’s website reputation.

When doing website localization, you want someone who speaks English. How can someone who speaks a foreign language relate to where your business is located? Again, remember this article is about local SEO firms for businesses located in the USA. If your company is outside the United States, then you will want to hire someone local from that country.

Buying links for United States companies is a risky venture. If you buy from someone overseas, it is easy for them to take your money and run.

Another example: This SEO Firm in the picture above spends big bucks on paid search. None to minimal Organic Search traffic? Yet they claim to be organic search experts?

The second question any local SEO company should answer:

How does their website stack up to optimization and SEO tests? Do their sites pass well? Or do they flounder?

One important test you want to do before hiring any local SEO establishment is through Google’s mobile-friendly test. https://testmysite.thinkwithgoogle.com/

This site separates the SEO professionals from the talkers. If their scores are in the red, it is time to run. It is evident they only throw up junk.

The third question any local SEO business should answer:

From a high level, they should be able to describe how they will go about getting your company results. They should be able to describe that they start with a solid foundation through great web hosting along with a well-optimized site. Then onto website content generation, SEO optimized content, citation building, Schema, link building, PR releases and so forth.

The final questions any local SEO firm should answer:

How do you measure your effectiveness?

If any company is saying, they will get you to the top of Google searches. Just turn and run in the other direction as fast as you can.

It’s impossible for any local SEO consultant to guarantee a number-one ranking on any search engine. SEO experts do make such bogus guarantees. Just consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine. Only Google, Bing and Yahoo can control how high or low web sites appear in their search results.

To gauge the success of the SEO company’s efforts, you must see tracking results. How much has traffic increased? What keywords is it coming from?

Consultants should be experienced in using software to track improvement in your site’s search engine rankings. The report should also include the number of links from other websites.

Who knows you might not even need to ask for a report. If you see a significant jump in customer traffic. Another great way is just asking your clients. How did you hear about us? They should be able to tell if they searched online. If they were using a mobile device or desktop.

Other Questions:

Who’s my point of contact? If you have questions who will you be dealing with?

Why do customers leave you? I doubt there is any local SEO agency out there that has a perfect record. Customers change their strategies. Companies go out of business for various reasons. I like discussing how I sold services for another company only to realize how awful their service was. That is when I built Ignited Biz, LLC because I wanted to feel great about what I was offering my customers.

The final question to any local SEO company should be:

What sets you apart from other SEO companies?

Do they have another answer besides we will rank you #1? Hopefully, they have a product and special techniques they use and can demonstrate to you.

The Biggest Mistake Business Owners Make:

Is paying to little….

Everyone wants something for nothing, or at the very least.

We want something for a very low price. So why should shopping for a local SEO company be any different?

Let’s compare this to a Roofer. Roofers always try to up sell you to their more expensive shingle. You could say no but would this be wise? A 30-year shingle might be able to stand 120 mph while the cheap shingle only 60 mph. The smart money, in my opinion, would go with the 120-mph shingle. Who wants something that will be damaged by the first storm?

Same goes with cheap local SEO services the first search engine change or review, and your site will go to the bottom or worst yet be blacklisted.

Most people reason to themselves that if they pay thousands of dollars to a local SEO company, that’s money they’re losing.

Whereas when it only costs a couple of hundred bucks for a site, then that’s money they’re saving.

Of course, this is not correct.

The ultimate purpose of a website for local companies should be to be found online, not to cost money.

Here are some common mistakes when people try to skimp. Plus the pitfalls that come with it.

Using “Free” website builders such as Squarespace or Wix:

I use “free” in quotes because I want to bring it to your attention that it truly is not free.

A lot of people ask me about all these simple do it yourself websites. They wonder if I’m not concerned about these “free” sites available now. That they might cut into my business.

The truth is free site builders pale in comparison to a real local SEO company.

Sure, a business owner might be able to drag a picture and put in some text. But does the business owner know how to do search engine optimization? Do they know how to make their site load fast? Do they have the time to monitor, update and build an online marketing campaign?

Then on top of that, we haven’t brought up the limitations these Free sites have. The biggest one being it’s not free unless you want their advertising all over it.

The answer is simple!

If you’re building a real business that you’re looking to make serious money with these do it yourself sites are a waste of money and time. Now if your business is a part-time venture and you never plan on being serious about your business then I could see using the free site builders.

If you have a small or medium sized business the opportunity cost of having a leading industry website. Versus a just good enough site could be a big difference. That amounts to hundreds of thousands of dollars in lost revenue.

Takeaway: Don’t just think of the instant result of saving yourself a few bucks. Think of the long-term impact to your business caused by having an unprofessional site.

Even if you build a website what then? Are you going to do the maintenance?

Free Websites are Time Consuming

On top of that, the DIY (Do It Yourself) website builders will be very time-consuming. Choosing the right SEO strategy is not easy for someone who has never ranked a site before. There are tons of misleading information scattered all over the web.

Another point is a local SEO consultant has to be fine tuning their localization skills regularly. This because search engines and customers search techniques are always changing. Do you want to be studying Search Engine Optimization and Website Optimization?

There are a lot of cheap companies out there that want to make you believe ranking a website is easy. That would be like me saying a plumber’s job is easy or a lawyer’s job is simple.

It’s not easy to rank and build a site correctly. If they say, it is easy most likely their selling you something you don’t want to buy.

The questions you need to ask yourself:

How much time can you devote to build and constantly update a site?

Do you have the desire to learn SEO marketing skills?

Would a cheap site be beneficial? Cheap equals low rankings – low rankings equals waste of money.

What kind of money do you think it should cost? Keep in mind your business – Roofing is cheap… Dental work is cheap… Whats your thoughts when customers say that to you?

If you want to do all those things for your business, you might be in the wrong business

Hire a local SEO company today. Just make sure the agency is up to par.

Give us a call today and have a free consultation with us. After you see the rates and the work going on your site you’ll realize you got a great deal.

There are more MOBILE SEARCHES then compared to desktop and laptop computers and this is likely to keep increasing….  Give Ignited Biz a call today and explode your local marketing.

 

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source https://ignitedbiz.com/local-seo-company/

Best Roofing Website Design Top Rated

Ignited Biz has designed and enjoys building websites for Roofing Contractor Companies. The best roofing website design is simple and I mean simple! Website designers have gotten out of hand when it comes to company websites.

When someone is searching for a roofer in their city:

Do you think they need big bandwidth intensive pictures?

How about a quick loading site? Wouldn’t that be more important?

A simple site where they can find your contact information? Easy to see you offer free estimates?

How about being able to find information about your company and history?

It’s really simple – Keep it simple simple (K.I.S.S) and have it load blazing fast.

Along the way, Ignited Biz identified a few features that not only make roofing contractor websites stand out. But also lead directly to an increase in sitewide engagement and conversions!

Whether you’re a small two-person roofing business or a larger company with multiple locations. Having these features incorporated in your website’s design can be the difference between profit or a loss.

1) Responsive web design

With over 60% of all search engine traffic coming from mobile users. Responsive design ensures that you have a tailored experience for devices of all sizes.

Alienating mobile visitors with a site that is cumbersome to navigate on a phone or tablet. Pinching and panning aren’t acceptable anymore. Responsive web design means the site can scale to different screen sizes. The content will reorder and look good if it is a tablet, cell phone, laptop or a desktop computer.

The benefits of responsive web design for a roofing company are especially significant. Roofer leads drastically increase with a responsive website design.

Frustrating mobile users can lead people to navigate back to search engine results. This is giving your site a black eye in the search engine eyes because they didn’t spend any time on your website.

Responsive design also demonstrates to current and potential clients that your firm is on the cutting-edge of new technology. This will differentiate you from a lot of your competitors with less mobile friendly websites.

Not to mention a responsive design is excellent for SEO. Google not only recommends responsive design as the best way to target mobile users, but it now demands it after the Mobilegeddon algorithm. The search engines favor mobile-optimized sites when they generate their search engine results for mobile devices. Marketing for roofers has and will continue to get more complex.

2) Speed – The Best Roofing Website Design is Quick

Nothing irritates customers than a slow loading site.

Think about this for a second. Do you think they really care about a fancy flashy site? Or do you think they want a clean quick site?

Keep in mind:

Some clients using mobile still have data limits

Cell phones don’t always have the best reception

Some people are stuck on slow internet like AT&T DSL – Uverse – High Speed Internet (What an Oxymoron)

Satellite connections are hit and miss and have download limits

Here is my point by having a website that is data intensive (slow loading) your contractor business will be missing out on all the people with these issues.

3) Quick, convenient methods to contact

Some roofing websites seem to hide the contact information. The best roofing website designs should always give users several ways to quickly get in touch with the business. Those are the one’s I can think of quickly off the top of my head.

In fact, when a user is on a desktop the phone number needs to be displayed easily for them to find. This is allowing them to pick up their phone and dial. When a user is on your roofing site using a mobile phone, it should display a click to call button.

it’s also important that users have options. Using contact forms, click to call, email just giving the customer options will increase your conversion. As humans, we are all different some would rather email while others want to talk to a person. Having options will keep potential customers in their comfort zone.

4) Blog for content creation

Content marketing can get overwhelming. But creating and distributing valuable, relevant and consistent content on your website is a great attraction for the search engines.  When the search engines like the new content they tend to rank your site higher.  This has to be quality content though as artificial intelligence gets smarter and smarter, it is hard to trick them. Even if you did manipulate the search engines with poor content, they would eventually catch you causing your site to crash.

This is where it is important that if you’re not going to do the work yourself. Make sure to hire someone who is going to do the job right.

5) Linking and Reaching Out

Next, a website doesn’t exist without backlinks. Having the best roofing website design does you no good without backlinks. Backlinks are where other sites link to your site. You will have to reach out to other sites to see if you can write an article that they will post and link it back to your site. This is a time-consuming task but is one of the most valuable items in contractor marketing.

6) Social media on Roofing sites

Roofers are definitely not early adopters of social media. This is where you can shine with the correct material. Social media usage for roofing contractors is on the rise. Including social profiles will give your team members personality, builds their brand and provides direct access to prospective clients. FYI the social profiles on Ignited Biz are my own. I think this shows I am here for the long haul and will do my best. I wouldn’t want my friends and family to find out differently. By a company owner hiding their profiles it always makes me wonder if they stand behind their work.

7) Don’t use stock photos

It’s easy for your visitors to spot stock photography. Putting a face with the roofing company and showing off your offices by using your team builds credibility. Make sure when taking shots that you have location services turned on. Using this will Geo Tag the photo and greatly helps with local search.

Conclusion

The best roofing website design will include all 7 of the above. These 7 tasks anyone is capable of doing with time and perseverance. Keep in mind this is only scratching the surface to building the best roofer website.

Here at Ignited Biz, we not only include these but also have a proprietary theme that is very mobile optimized. Having the best website is an ongoing task and gets pretty complicated once you go beyond the basics.

Interested in learning more about rebuilding your roofing company’s website? We’re here to help! Learn more about Ignited Biz’s website and SEO services.

 

The post Best Roofing Website Design Top Rated appeared first on Ignited Biz.

source https://ignitedbiz.com/best-roofing-website-design-top-rated/

Marketing for Roofers – 3 Inexpensive Steps

A big discussion topic among roofing contractors is marketing. How do I get more roofing leads? Marketing for contractors doesn’t have to be hard.

There seems to be a lot of small business owners wanting to find the “magic bullet”! Some dirt-cheap way of generating leads consistently.

It amazes me how many small business owners use the word cheap in their searches. But yet these same business owners complain when customers want to get the best deal.

Cheap marketing for roofers doesn’t exist. However, there are ways to generate leads inexpensively.

This article will examine two inexpensive, yet very effective methods for marketing your roofing business.

3 Steps to Inexpensive Marketing for Roofers

These actions are powerful and cheap ways Contractors Market.

The first major step in proximity marketing is usually skipped. This method involves marketing around an existing or one of your upcoming projects. The strategy here is to create multiple exposures for your company in a very targeted area and in a very short period of time. There is a huge chance that if your customer needs roofing repair, that their neighbors do as well.

There are a few ways to market to the neighbors. You can mail postcards to a select number of neighbors. Building brand awareness and forge memory of your business. This way even if they don’t need a roof right away they will remember your company every time they look at their neighbor’s new roof. An excellent way to get your business name to stick is to mail to the same homes multiple times. Using different message each time you send an advertisement. First, you could announce that you will soon be starting a new roofing job in the neighborhood. A second card could announce that you are offering free roof inspections. The third card could entail the consequences of not getting their roof checked out.

Signage in the Yard

The second step to proximity marketing is to put a sign in the yard. The longer the sign is in the yard, the more exposure you will get.

The third step of proximity marketing is door hangers. Just spend a few minutes each day distributing door hangers to the neighboring houses. You are already in the neighborhood, so the only cost to you is the printing of the hangers. Just doing 10 to 20 a day will create major exposure for your roofing company.

The combination of the sign, mailings, and door hangers will help stick your company’s name in potential customer’s minds.

Despite the effectiveness of these steps, many contractors fail to do the steps.

When advertising a roofing business don’t overlook the power of proximity marketing. Include them in your advertising mix. When combined with a strong online marketing campaign you’ll have more roofing leads then you know how to handle.

I hope you enjoyed the short post on marketing for roofers. I would appreciate it if you share the article if you found it useful.

 

The post Marketing for Roofers – 3 Inexpensive Steps appeared first on Ignited Biz.

source https://ignitedbiz.com/marketing-for-roofers-3-inexpensive-steps/

Roofing Leads Exclusive Contractor Marketing

Could you use exclusive roofing leads?

Want to grow your residential and commercial roofing company?

Are you a Roofer looking for new customers?

Advertising for roofing companies can be expensive, and you never really know the number of quality leads you will generate from traditional advertising methods. In the past construction contractors including roofing contractors would advertise in local newspapers, on radio, place a sign on the front lawn of the house they are working at. Some would even canvas the area and hand out pamphlets and door knocker flyers. That is a rough way to generate leads. The yellow pages are not where people look anymore to find an AC repair man or roofing contractor. They now turn to Google, Yahoo, or Bing search engines.

Promotions like direct mail for roofing leads is hit and miss. If you target an area recently affected by a hailstorm you might be too late. Most people will have called a roofer already by the time your mail is printed and sent. The majority of homeowners have already signed a competitors contract.

Online Exclusive Roofer Leads

Quality exclusive roofer leads come from having your own online lead generation system. This means you’re not having to deal with other painting contractors trying to sell your customer. There is no race to see who can give the roofing customer the lowest price. This will allow you to maintain your margins while at the same time creating goodwill with the customer as they are not receiving numerous calls.

The lead system starts with a highly-optimized website that is specifically designed to generate roofing leads. Nearby towns you serve will have specific optimization done for them.

Next, promoting the local roofing company through search engines. We promote it to all the major search engines Google, Bing, and Yahoo, and in online directories. Additionally, your business will be advertised on other favorite sites frequented by area residents. People use these sites in search of residential and commercial roofing services such as Yelp, Merchant Circle, and Kudzu.

Select Roofing Leads

The biggest difference between Ignited Biz and other large lead companies is they rely on generic leads and sell a single lead to multiple roofing contractors. At Ignited Biz we develop leads that pre-sell your painting company, and your brand. We only market one roofer per 50-mile radius! That means quality exclusive leads!

Through the massive online promotion of your roofing business, area customers will find and call you directly. Generation exclusive roofing leads will allow you to be more selective. Imagine, private roofing leads directly to your phone and email! Plus the best thing is the longer you use our Lead Generation System; the more roofing leads you will receive each month!

The best part of Ignited Biz’s Contractor Marketing Program is it includes building you a proprietary website. An incredibly fast site continually optimized for local search. It will come with feature rich content about your roofing business. The design will talk about your local market, your employees and so much more.

Best Part? We do all the boring online work!

Do you know the best part of being in our exclusive Contractor Marketing Program? We build the website, do all the online advertising, marketing, SEO, social media. We handle the A to the Z for your online marketing with our Premium Marketing Plan.  This allows you to handle what you do the best roofing! Just pay a fixed rate each month for exclusive roofing leads. No matter the number of leads you get. You have my word (Chris Jones, Owner) we will explode your marketing.

 

The post Roofing Leads Exclusive Contractor Marketing appeared first on Ignited Biz.

source https://ignitedbiz.com/roofing-leads-exclusive/