Friday, March 30, 2018

Real Estate Agent Advertising Ideas

Real Estate Agent marketing and way’s for an agent to build trust.

For the majority of people, buying a new home is not something to be taken lightly. An RE agent who can show their expertise with valuable content through advertising and marketing shows buyers you are their go-to realtor when they are ready to make a move. Real Estate agent marketing doesn’t have to hard or complicated. In fact, it can be fun and inexpensive to almost free.

In this article, we will discuss various creative real estate marketing methods along with one of the number one ways we know will bring you many leads.

There is one method most Realtors are leaving big money on the table. This marketing method is better and much cheaper than any other marketing method. If you take action on this one Marketing method, you will be setting yourself up to be in a million dollar club year end and year out.

real estate agent advertising – real estate agent marketing

Real Estate Advertising Ideas

Some of these real estate agent marketing ideas are low cost and some, of course, can cost you thousands of dollars.

Free Real Estate Marketing Ideas:

  • Facebook Page
  • Google Plus
  • Instagram
  • Pinterest
  • Youtube
  • Online Directories

These ideas you can quickly set up for free. If you have your phone number with your address, you can get your information in online directories. Most are free and a great way to advertise as people are not always searching on Google.

Real Estate Agent Advertising Ideas With a Bigger Bank Roll:

  • Postcards and farming to specific zip codes
  • Paid advertising on Facebook and other social sites
  • Homes Magazine if your area still has one
  • Newspaper
  • TV
  • Radio
  • Co-Op Advertising

Creative Real Estate Marketing:

  • List of national day’s – For instance national ice cream day and having kids stop by with parents for a free coupon
  • Send a 3D Mailer – Everybody will open an envelope if they think there is something unique inside. For instance, you can buy dice and include one in your envelope and say “Don’t Gamble When it Comes To Your Real Estate Needs” – mail these out to homes that were listed and never sold or to FSBO’s
  • #ThrowbackThursday – See if you can find photos of the neighborhood from 10, 20, 30 or more years ago. People will be intrigued to see what the old neighborhood use to look like
  • Online Real Estate Marketing

One way to advertise online is to look for websites that are open to real estate advertising.  Find a company that you can maybe do some co-op advertising with. Look for home improvement companies or painting companies and see if you can advertise on their websites.

 

Real estate advertisements get your name out there and recognized. When people keep seeing your name over and over, they will want to use your services.

Online Marketing For Real Estate Agents

The number one way for real estate agents to get a steady supply of leads is through real estate marketing websites. Now one thing I want to make clear this is not from your cookie cutter real estate sites. These sites are almost worthless as they usually have very little information or articles and top of that most of the content is duplicate content.

internet real estate marketing is the way to go, but it’s not just about selling houses it’s about getting your name out there.

Did you know local SEO marketing is one of the easiest ways to get new business and significant name recognition?

Local blogs are much easier to rank. When someone is located in the city, Google knows by their IP address. Google will try to show sites that have relevant information, and if that site is shown to be local by address and other SEO methods, they will show it above national sites.

If you have a local site, you can have a section dedicated to local stores and restaurants. Go and do a review and let the owner know you have done a review and ask that they share it with their social groups.

It is endless the amount of accessible content you can generate quickly while advertising your name in the right sidebar of the website.

We have written another post on real estate agent marketing and the web hosting package they should choose.

local real estate agent marketing

Real Estate Agent Marketing Conclusion

If you a Real Estate Agent and your asking:

How do I get more leads and sales?

Then you truly need to look into running your website – blog. Creating content for a local site is easy. It will help you get your name out there in more ways than one.

online real estate marketing tools in the next posting we will be going over

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Wednesday, March 28, 2018

Real Estate Agent Marketing Using This Secret Weapon

There are thousands of Real Estate Agents what sets you from the rest?

Of course, you can approach your friends and family and ask them for referrals. The question is, do you want to approach them? Will they want you to know all their financial affairs?

Once you run off your friends and family who will you approach?

One of the oldest methods realtors have used is farming a neighborhood. This method means targeting a specific neighborhood visiting, mailing and calling into this particular area.

There are numerous real estate advertising methods. Most take loads of cash, and some are outdated.

Real estate agents are missing one significant opportunity to market in today’s digital world.

Whats the Secret Weapon?

It’s called Wealthy Affiliate!

The funny part is the name it is used for affiliate marketing. It usually is not used for website hosting for small business owners like Realtors.

That is a shame as this system has everything you need to build a killer lead generating system for local small businesses.

Wealthy Affiliate Offers:

  • Managed WordPress Hosting
  • Secure Hosting
  • Site Rubix (This makes it simple for anyone wanting an online mass presence easy to do)
  • HTTPS (THis is a must for any serious site owner)
  • Amazon Servers (Site Hosted on Amazon!)
  • Malware and Virus Monitoring
  • FileSystem Monitoring
  • Hacking and Intrusion Monitoring
  • Site Performance Monitoring
  • Database Monitoring

Now, these things may sound boring………

But they are some of the most crucial pieces to ranking a site high on Google and other search engines.

There is free business website hosting companies. FYI you can try Wealthy Affiliate for free also. Wealthy affiliate is not the cheapest website hosting company out there. There are those $1.99 specials and discounted programs from Hostgator, Bluehost, iPage, Sitebuilder, Wix, A2 Hosting, GoDaddy, Justhost, MissHosting, InMotion and many more.

Cheapest Website Hosting – LOL LOL LOL

Some of the companies as mentioned above try to sucker you in with an INTRODUCTORY RATE. What they don’t tell you is to get the same performance or anything else to Wealthy Affiliate you have to pay monthly extras. (Cough Cough Godaddy is one of the worst with numerous upsells that can drive a person insane)

If you are cheap and want cheap, then invest in one of the above hosting providers. If you’re going to get leads and rock the real estate market in your town, then keep reading.

I have been working on websites for over 20 years and have used over 5 of the companies mentioned plus some not mentioned. Don’t take the long path like I did if you’re looking for a quality, reliable and honest web hosting provider you want to use Wealthy Affiliate. They tell you the complete package pricing and don’t hide it in numerous upsells.

Not to mention some of the providers above host on their servers and who knows where those servers sit. Maybe in their parent’s basements? Wealthy Affiliate uses Amazon.

Now I could go on and on why Wealthy Affiliate is the best website hosting for a small business website, but I like to keep these articles short and to the point. FYI my number is on this site if you have any questions give me a call.

If Your Lazy This Secret Weapon Won’t Work

You can stop reading now if you’re not willing to put in the work or put yourself out on the limb then visit some other site with their expensive cure-all system.

Keyword Research

Real Estate Agent Marketing

Ok, I live in Kansas City so I thought I would do a simple search using the Jaaxy keyword research system that is included in the Wealthy Affiliate system.

I have used Google keyword research tool, Market Samurai, Niche Genetics and other keyword tools. Jaaxy lets me do so much more and is all web-based. FYI I hate having to download software to my computer as sometimes I like using a Google Chrome book to work on my online home business.

Well as you can see in the above picture ranking for 3 huge keywords in the Kansas City Area should be pretty straightforward if you apply yourself.

Keyword = word or words someone types into the Google Search Bar

AVG = number of times that word is searched each month

Traffic = If you ranked on page one of Google the amount of traffic you can expect from your SEO efforts for free!

QSR = number of websites that are ranked for that exact keyword

KQI = Keyword Quality Indicator Ranked from Green being easiest to Yellow then Red

SEO = This is a score 1 to 100 the higher the number, the easier it is to rank for

Domains = available domains on .com, .net or .org

This shows the top words people put into search engines is easy to rank for.

Online Real Estate MarketingPictured above not one local real estate agent is ranking. Pretty sad 🙁
If I were an agent, I would pounce on this opportunity and build a site that would rank for these keywords.

Funny part this is only the tip of the iceberg as there are numerous other ways to rank and get your name as real estate agent out there.

The links on this site are affiliate links for the Wealthy Affiliate, and if you do buy through them, I do earn a percentage of the sale. If you choose not to purchase through my link you can’t get it any cheaper 🙁 If you do use my link, I will be there to help with questions and show you how to rank even faster and higher.

Real Estate Agent Marketing Made Simple

Using the Wealthy Affiliate program makes its simple to get real estate leads. I will be glad to show and tell you some simple ways to get your site to rank quickly and easily using the system.

Conclusion

Most RE agents are part-time do you want to be a top producer? If you do then I have a system that will get you there if you take action. Let me know if you have any questions.

 

 

 

 

The post Real Estate Agent Marketing Using This Secret Weapon appeared first on Ignited Biz.



source https://ignitedbiz.com/real-estate-agent-marketing-secret-weapon/